Research Guides: Evaluating Entrepreneurial Technologies: Tracking Industry Technologies

Industry Overviews

NetAdvantage (Standard & Poor's) This link opens in a new window
Find business, company and financial reports, plus investment, stock and mutual fund research. Provides financial content for public companies globally as well as hard-to-find private company information. Contains Company Stock Reports, Industry Surveys, Funds Reports, Stock Screener, Corporations, Executives and Directors Screener, Mutual Fund Screener, Corporate Bond Screener, and Compustat Excel Analytics.
Abbreviation: nasp
Vendor: Standard & Poor's
Subjects: Business, Communication, Economics, Finance, Hospitality
Type: E-Book Collections
IBISWorld Industry Market Research This link opens in a new window
A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Abbreviation: ibisworld
Vendor: IBISWorld
Subjects: Business, Communication, Entrepreneurship, Finance, Hospitality, Marketing
Type: Reports

Market Research & Technology Discussions

Gartner Higher Education Reference This link opens in a new window
Elevate your research with complimentary access to info about the latest technology trends. Gartner Higher Education Reference provides unlimited access to a knowledge base of IT research and technology news, products, and trends to support your research and business projects. Funded in part by the Student Technology Fee, Gartner is available to all current Florida State University students, faculty, and staff. With thousands of research articles on every aspect of information technology, the applications of Gartner research reach far beyond the technology field to practical uses in education, business management, healthcare, government, and more.
Abbreviation: gtnr
Vendor: Gartner
Subjects: Business, Information Technology, MIS: Management Information Systems
Type: Datasets / Statistics, E-Journal Collections, Testing / Tutorials
BCC Research This link opens in a new window
BCC Research is a market research and forecasting company providing industry reports for business categories such as biotech, chemicals, energy, engineering, environment, food and beverage, fuels cell and battery technologies healthcare, information technology, instrumentation and sensors, manufacturing, membrane and separation technology, nanotechnology, pharmaceuticals, plastics, safety and security, and semiconductor manufacturing. BCC publishes over 250 market research reports annually.
Tutorials:
BCC Research YouTube Channel

Abbreviation: bccr
Vendor: BCC Research LLC
Coverage: Current
Subjects: Environmental Sciences, Engineering, Marketing
Type: Datasets / Statistics
Mintel Academic This link opens in a new window
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
WGSN This link opens in a new window
WGSN (Worth Global Style Network) is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Keywords: Trade Shows, Marketing, Retail, Celebrity, Buying, Visual, Merchandising, Business.
Note: FSU has access to the Fashion Module.

Abbreviation: wgsntex
Vendor: WGSN
Subjects: Business, Interior Design, Marketing, Retail Entrepreneurship
Type: Datasets / Statistics, Directories, Images, Streaming Audio, Streaming Video
SMA: Sports Market Analytics This link opens in a new window
SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
Single sport/product search include:
Archery
Backpacking
Badminton
Baseball
Basketball
Bicycling
Billiards
Bowling
Cheerleading
Camping/Hiking Climbing
Equestrian
Exercise/Fitness
Eyewear
Fishing
Footwear
Football
Golf
Gymnastics
Hunting/Shooting
Ice Hockey
Inline Skating
Lacrosse
Martial Arts
Motorsports
Paintball
Rugby
Running/Jogging
Scooter Riding
Skateboarding
Skiing
Snowboarding
Soccer
Softball
Tennis
Volleyball
Water Sports (All)
Winter Sports (All)
Women's Total Market
Wrestling

Abbreviation: sbrnet
Vendor: SBRnet
Subjects: Business, Communication, Marketing, Sport Management, Sport Psychology, Statistics
Type: Datasets / Statistics, Directories, E-Journal Collections, Government Publications

Industry codes

Industry codes can help you understand how industries and products are organized and can help in gathering and analyzing information about them.

A description of US industry classification codes is available here.

North American Industry Classification System (NAICS)
North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.