1. Identify your industry, many industries don’t have NAICS codes so use databases like Hoovers Academic, Business Source Complete and ABI/Inform Compete.
2. Search for an industry survey or report in our major industry resources: IBISWorld, NetAdvantage, and Mintel Academic. For specific industry research search our specialized industry databases: Gartner (IT), BCC Research (high tech & manufacturing), SBRNet (sports), and WGSN (fashion).
3. Industry/trade association and specialized industry journal information can be found in Gale Directory Library (Directory of Publications & Broadcast Media and Encyclopedia of Associations) and Ulrich's Global Serial Directory.
4. If you are unable to find industry information for the industry you are looking for, please contact your business librarian listed on the right. Industry research is often difficult.
To fully use the FSU library's website you have to be logged into the library's proxy server. That occurs one of three ways: first, you log onto a computer on campus that is part of the campus' ISP range; second, you log into Blackboard or Canvas and then click on the library's link on the left hand side of the page; or three, you go to lib.fsu.edu and log in using your FSU password. Most likely if you are unable to get database or are asked to pay for an article, you are not logged into the library's proxy server.
The gain access to the databases referenced in this site start with this link: https://www.lib.fsu.edu/
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
The Wall Street Journal is the financial newspaper of record. It is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns.
Gale Directory Library hosts a variety of directory products in the following categories: Government Entities, Libraries & Information Sources, Media Entities, Organizations, and Research Centers.
Use these databases to find information on major companies and their products and business models.
Industry surveys look at an industry at a very high level and usually contain marcoeconomic overview for for the industry, some basic competitor information and very little local data.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Note: First-time users, create a Mintel profile with your @fsu.edu email address.
SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
WGSN (Worth Global Style Network) is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Keywords: Trade Shows, Marketing, Retail, Celebrity, Buying, Visual, Merchandising, Business.
A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
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