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Subject Guides

Four Steps to Industry Research

1.  Identify your industry, many industries don’t have NAICS codes so use databases like Hoovers Academic, Business Source Complete and ABI/Inform Compete.

2.  Search for an industry survey or report in our major industry resources: IBISWorld, NetAdvantage, and Mintel Academic. For specific industry research search our specialized industry databases: Gartner (IT), BCC Research (high tech & manufacturing), SBRNet (sports), and WGSN (fashion).

3.  Industry/trade association and specialized industry journal information can be found in Gale Directory Library (Directory of Publications & Broadcast Media and Encyclopedia of Associations) and Ulrich's Global Serial Directory.

4.  If you are unable to find industry information for the industry you are looking for, please contact your business librarian listed on the right. Industry research is often difficult.

Entrepreneurial Outreach Librarian

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Trip Wyckoff
Room 0027k
Strozier Library

Library Login

Library Login

To fully use the FSU library's website you have to be logged into the library's proxy server. That occurs one of three ways: first, you log onto a computer on campus that is part of the campus' ISP range; second, you log into Blackboard or Canvas and then click on the library's link on the left hand side of the page; or three, you go to and log in using your FSU password. Most likely if you are unable to get database or are asked to pay for an article, you are not logged into the library's proxy server.

The gain access to the databases referenced in this site start with this link:

Magazines & Newspapers

Magazines & Newspapers


Company Information


Company Research

Use these databases to find information on major companies and their products and business models.

Industry Surveys

Industry Surveys

Industry surveys look at an industry at a very high level and usually contain marcoeconomic overview for for the industry, some basic competitor information and very little local data. 

Industry Specific Guides

High Technology & Engineering

Information Technology



Industrial Internet Resources

Internet Resources

B-to-B sites





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