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SPC 5545 Studies in Persuasion

This library guide was created for Professor Arpan's SPC 5545 Studies in Persuasion Class in Fall 2019.

Communication Librarian

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Kyung Kim
Department of Social Sciences, Arts & Humanities at Strozier Library

SPC4540 Presentation

Suggested Sources for Overviews & Stats of a Topic

Professional societies, government agencies, and trade associations are good places to get familiar with the topic and for the latest statistics and polls results. Some examples include:

[Government Agencies]

[Nonprofit, Trade Associations, Professional Organizations or Research Institutes ]

1.  To find organizations on an issue, use the  or search code at Google. Or add "advocacy" to the search keywords 
     E.g.,  "death penalty" 
               drug abuse advocacy 
2. To find similar organizations, use the related: search code at Google
    E.g., National Alliance of Mental Illness ( 

Background Research

For a controversial issue where you need to look up the pros and cons of it, CQ Researcher is a great resource. 
CQ Researcher homepage


Search the Business Source Complete database for poll results from Gallup News Service.  Type in "Gallup News Service," choose the "SO Publication Name" field, and add a keyword. Then sort the results by the Date Newest. 
Business Source Complete search for "'Gallup News Service" in "SO Publication Name" field and "covid" with results sorted by "Date Newest"

Browse and search within the following organization websites for the descriptive data from reputable sources on your topic.  

Or, use news search engines such as Google News to find the survey or poll data on your topic. 
E.g., vaping (survey OR poll)

Peer-Reviewed Journal Articles for Original Survey Research

Search Examples
1. At the Communication & Mass Media Complete database: 

Communication & Mass Media Complete search for "'planned behavior'", "survey", and "health"

Once you entered the keywords, limit your search by peer-reviewed journal articles published within the last 10 years. 
"Limit To" results menu with "Scholarly (Peer Reviewed) Journals" selected

2. At the APA PsycINFO database:
Example APA PsycInfo search results limited by "Peer reviewed"

Communication Theories

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