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International Business Research

Tips

For country and culture information, check out the "Country Information" page of this guide.

Common Topics

  • Marketing statistics for a foreign county 
  • Market share or company rankings of a foreign firm

 

News on US & Global Marketing

The Hub Cool News
Selected news and other related sources on marketing  published in a variety of newspapers and magazines.

New York Times > Business Day 

Forbes> Sales & Marketing 

American Marketing Association > Global 
Lnks to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates

News Databases:
Local news are a great resource to get primary data of a foreign country. 

Access World News 

LexisNexis Academic 


E.g. Looking for Spain's news articles:
Click on [Search by Content Type] > All News > Advanced Options > select Spain at "Geographic Location" > click "Apply" (the red button)


 

 

Statistical Sources

Free:

Library Database:

Market Research Reports

Free:

Library Database: 

Through FSU ITS:

Search Engine (Google):  

Use this strategy when you try to find out a market report of your interest. For example, to find international market reports on honey, go to Google, and type in 

         "market report" filetype:pdf honey ~international 

Market Report Aggregators:
Such as ReportLinker.com or MarketResearch.com 

We do not purchase a market report for individual users, but by using this strategy you will learn whether or not market reports on a specific topic exist out there. 

News Databases

Local news are a great resource to get primary data of a foreign country. 
 

          E.g. Looking for Spain's news articles at LexisNexis Academic: 
Click on [Search by Content Type] > All News > Advanced Options > select Spain at "Geographic Location" > click "Apply" (the red button)

 

 

Advertising

Free: 

Library Database:

  • MediaMark Reporter 
    Provides magazine audience data, with summary tables of key audience and product usage data from 25,000+ sample households. Use your fsu.edu or my.fsu.edu email address to log in. 

 

Company Rankings

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