Skip to Main Content


Research Tip

  • Try business databases and business research strategies to find information or literature on advertising, integrated marketing and public relations. 
  •  Literature in pop culture and consumerism is another good source for advertising research

Related Guides

Communication Librarian

Profile Photo
Kyung Kim
Department of Social Sciences, Arts & Humanities at Strozier Library

Suggested Keywords for Browsing Books

  • Advertising
  • Advertising Agencies
  • Advertising Campaigns
  • Advertising Media Planning
  • Consumer Marketing
  • Consumer Research
  • Internet Advertising
  • Marketing
  • Product Placement in Mass Media 

Use these Subject Headings to browse books on advertising. If FSU Libraries does not have the book you want, use our UBorrow or Interlibrary Loan service to get the book. 

Top Databases for Articles & Reports

Journals & Trade Publications

Statistics, Demographics, Rates


Search Google News or other news databases to find the media coverage of a particular brand, or a company's branding, advertising, or marketing strategies. 
E.g., Starbucks (branding OR advertising OR marketing) 


The Media Literacy page has useful information as well.

Company Research

  • For SWOT analysis, search Business Source Complete database 
  • Visit the company website, and look for its annual reports. The reports are typically found in "About Us" or "Investor Relations" section. 
  • Check Company Research guide from FSU Libraries

Political Ads

Enter a keyword(s) then, check "Commercials" and deselect everything else under "Include the Following" field on the search interface. 

Books on Advertising Campaigns

The Florida State University Libraries
Library Hours | Employment | Giving to the Libraries | The FSULib Blog | Library Homepage

Florida State University Libraries | 116 Honors Way | Tallahassee, FL 32306 | (850) 644-2706