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Research Tip

  • Try business databases and business research strategies to find information or literature on advertising, integrated marketing and public relations. 
  •  Literature in pop culture and consumerism is another good source for advertising research

Related Guides

Suggested Keywords for Browsing Books

  • Advertising
  • Advertising Agencies
  • Advertising Campaigns
  • Advertising Media Planning
  • Consumer Marketing
  • Consumer Research
  • Internet Advertising
  • Marketing
  • Product Placement in Mass Media 

Use these Subject Headings to browse books on advertising. If FSU Libraries does not have the book you want, use our UBorrow or Interlibrary Loan service to get the book. 

Handbooks & Encyclopedias

Top Databases for Articles & Reports

Statistics, Demographics, Rates

See also the "Media Ratings, Data and Statistics" guide


Search Google News or other news databases to find the media coverage of a particular brand, or a company's branding, advertising, or marketing strategies. 
E.g., Starbucks (branding OR advertising OR marketing) 


The Media Literacy page has useful information as well.

Company Research

  • For SWOT analysis, search Business Source Complete database 
  • Visit the company website, and look for its annual reports. The reports are typically found in "About Us" or "Investor Relations" section. 
  • Check Company Research guide from FSU Libraries

Political Ads

Enter a keyword(s) then, check "Commercials" and deselect everything else under "Include the Following" field on the search interface. 

Communication Librarian

Kyung Kim's picture
Kyung Kim
0027E Department of Social Sciences, Arts & Humanities at Strozier Library
Skype Contact: KyungKimFsu
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