Use these Subject Headings to browse books on advertising. If FSU Libraries does not have the book you want, use our UBorrow or Interlibrary Loan service to get the book.
Top Databases for Articles & Reports
ABI/INFORM CollectionThis link opens in a new windowDocuments in ABI/INFORM Collection (the most comprehensive version of ABI/INFORM) number over 40 million. Over 90% of the articles can be found right in the database. For the remaining 10%, summaries and links to other resources are provided. Publications are precisely indexed and various search aids and tools are provided in the ProQuest platform to help users find information. Tools for citation generation, emailing and printing articles of interest are also provided on the platform.
Subjects include:
Business
Economic conditions
Corporate strategies
Management theory
Management techniques
Business trends
Competitive landscape and product information
Accounting
Finance
Business InsightsThis link opens in a new windowProvides company profiles, company brand information, rankings, investment reports, company histories, chronologies, and industry news and information from 1980- (Business and Company Resource Center with PROMT, Newsletters, and Investext Plus).
Business Source CompleteThis link opens in a new windowBusiness Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Insider Intelligence (formerly known as eMarketer Pro)This link opens in a new windowFormerly eMarketer Pro, Insider Intelligence is a definitive source of independent analysis based on vetted and transparently sourced data. The platform gives users access to the latest content from Financial Services, Retail & eCommerce, and Digital Marketing.
Hoover's Company RecordsThis link opens in a new windowIncludes selected data from Hoovers company profiles, histories, key financial data and competitor lists. This database contains proprietary information about more than 40,000 public and non-public companies and 225,000 key executives. Hoover's, widely recognized as a leader in company data, delivers in depth industry analyses, information on a company's location, summary financials, top competitors, top officers and more.
Subject coverage:
Company overview
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Competitors
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Auditors
Rankings
Related industry information
Historical financials
Industry analyses
Mintel AcademicThis link opens in a new windowMintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include: Automotive Beauty Consumer Electronics Digital Media Drink Financial Services Food Foodservice Health & Wellness Household Personal Care Packaging Retail Sport & Entertainment Travel & Tourism
Tutorials: Interactive Databook Training (10:39) A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.
Nexis UniThis link opens in a new windowNexis Uni offers a simple, intuitive research experience with flexible search options and tools to help guide students through common research tasks. Nexis Uni offers the same trusted content collection of more than 15,000 news, legal and business sources that students and librarians alike have come to expect from LexisNexis, while also providing a better research experience.
Content: Briefs, Pleadings and Motions Cases Company and Financial Directories Law Reviews and Journals Legal News News Statutes and Legislation
Resource URL: http://www.nexisuni.com Abbreviation: nexis Vendor: LexisNexis Subjects: Business, Business Legal Studies, Communication, Hospitality, Law, Psychology, Public Administration and Policy, Sociology Type: Directories, Historical / Primary Sources, Newspapers and Newswires, Proceedings
RKMA Market Research HandbooksThis link opens in a new windowFormerly RKMA eBooks. Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace.
Resource URL: http://www.rkma.com/fsu/libraries
Abbreviation: rkmabk
Vendor: Richard K. Miller & Associates
Subjects: Business, Communication, Hospitality, Management & Strategy, Marketing, Sport Management
Type: E-Book Collections
MRI Simmons Insights (20 concurrent user limit)This link opens in a new windowMRI-Simmons Insights (formerly University Reporter) is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Resource URL: https://insights.mrisimmons.com/university/fsu Abbreviation: insi Vendor: MRI Simmons Subjects: Business, Communication, Demography and Population Studies, Marketing Type: Datasets / Statistics
Journals & Trade Publications
Advertising Age
Advertising & Society Review
Adweek
Consumption Markets & Culture
Gunn Report
International Journal of Advertising
International Journal of Internet Marketing and Advertising
The Internationalist
Journal of Advertising
Journal of Advertising and Promotion Research
Journal of Advertising Research
Journal of Consumer Marketing
Journal of Consumer Psychology
Journal of Current Issues & Research in Advertising
Journal of Interactive Advertising
Journal of International Consumer Marketing
Resource Magazine
Statistics, Demographics, Rates
Business InsightsThis link opens in a new windowProvides company profiles, company brand information, rankings, investment reports, company histories, chronologies, and industry news and information from 1980- (Business and Company Resource Center with PROMT, Newsletters, and Investext Plus).
Insider Intelligence (formerly known as eMarketer Pro)This link opens in a new windowFormerly eMarketer Pro, Insider Intelligence is a definitive source of independent analysis based on vetted and transparently sourced data. The platform gives users access to the latest content from Financial Services, Retail & eCommerce, and Digital Marketing.
StatistaThis link opens in a new windowStatista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Resource URL: https://www.statista.com/
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
MRI Simmons Insights (20 concurrent user limit)This link opens in a new windowMRI-Simmons Insights (formerly University Reporter) is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Resource URL: https://insights.mrisimmons.com/university/fsu Abbreviation: insi Vendor: MRI Simmons Subjects: Business, Communication, Demography and Population Studies, Marketing Type: Datasets / Statistics
Brands
Brands and Their CompaniesThis directory lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors. Provides complete coverage of U.S. consumer brands; manufacturers, importers and distributors; and companies that are out of business, as well as brands that are no longer in production or are now considered generic.
Search Google News or other news databases to find the media coverage of a particular brand, or a company's branding, advertising, or marketing strategies.
E.g., Starbucks (branding OR advertising OR marketing)
Vanderbilt Television News ArchiveThis link opens in a new windowThe Vanderbilt Television News Archive began recording broadcasts on August 5, 1968 with the mission to create, preserve and provide access to the news broadcasts from the U.S. national television networks. The database currently includes over a million records, including abstracts at the story level of regular evening newscasts and catalog records for each special news report. Streaming video of NBC material, ranging from August 5, 1968 to the present and CNN broadcasts beginning in 1995 is available. Current material is not available until at least 72 hours after the original broadcast.
Note: Due to copyright considerations, not all VTNA records include online streaming video content. FSU does not have access to the video loan service. Registering for a personal account does not enable additional access.
Resource URL: https://tvnews.vanderbilt.edu/ Abbreviation: vantna Vendor: Vanderbilt University Coverage: 1968present Subjects: Communication Type: Indexes / Catalogs, Streaming Video
Enter a keyword(s) then, check "Commercials" and deselect everything else under "Include the Following" field on the search interface.
The Best Digital Marketing Campaigns in the World by Damian Ryan; Calvin JonesWith the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Call Number: eBook
Publication Date: 2011
The Best Digital Marketing Campaigns in the World II by Damian Ryan; Calvin JonesIn the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Call Number: eBook
Publication Date: 2014
Campaigns That Shook the World : The Evolution of Public Relations by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Call Number: HF5837 .R64 2015
Publication Date: 2015
Encyclopedia of Major Marketing Campaigns (Vol. 1)This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
Encyclopedia of Major Marketing Campaigns (Vol. 2)This completely new second volume explores nearly 500 major marketing and advertising campaigns from 1999-2005. Entries profile recent print, radio, television, billboard and internet campaigns. Both major marketing campaigns of new companies and new product campaigns from well-established companies are covered. Historical context is provided along with the expected and actual outcomes of each campaigns. Photos and sidebars enhance the text.
Call Number: ebook
Publication Date: 2007
Encyclopedia of major marketing strategies (Vol. 3) by Miskelly, Matthew, editor.A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples
Epica Book 28: Creative Communications by Patrick TaschlerBeautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.
Call Number: eBook
Publication Date: 2015
The Media Handbook by Helen KatzThe Media Handbookprovides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook's content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbookprovides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research. views, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbookprovides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Call Number: eBook
Publication Date: 2016 (6th ed)
We Are What We Sell by Bob Batchelor (Editor); Danielle Sarver Coombs (Editor)For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life--from what we eat and drink to the clothes we wear and the cars we drive. * Includes original essays by noted cultural and advertising historians, commentators, and journalists * Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context * Supplies a comprehensive examination of advertising history and its consequences across modern America * Presents an extensive analysis of the role of new media and the Internet * Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes