Research Guides: ADV 5605 Account Planning: Consumer & Marketing Insights

Reports

Claritas Insights
Check out Insights for case studies, blogs, podcasts and other resources
Gartner | Daily Insights
Trending topics, articles, and more
Nielsen Insights
Articles on current consumer trends

Databases

Statista Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
Hoover's Company Records Includes selected data from Hoovers company profiles, histories, key financial data and competitor lists. This database contains proprietary information about more than 40,000 public and non-public companies and 225,000 key executives. Hoover's, widely recognized as a leader in company data, delivers in-depth industry analyses, information on a company's location, summary financials, top competitors, top officers and more.
Subject coverage:
Company overview
Company history
Officers and board members
Competitors
Products and operations
Auditors
Rankings
Related industry information
Historical financials
Industry analyses

Abbreviation: hoovers
Vendor: ProQuest
Coverage: Current
Subjects: Business, Communication, Finance, Hospitality
Type: Directories
IBISWorld Industry Market Research A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The U.S. Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Abbreviation: ibisworld
Vendor: IBISWorld
Subjects: Business, Communication, Entrepreneurship, Finance, Hospitality, Marketing
Type: Reports
MRI Simmons Catalyst (20 concurrent user limit)
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Tutorials:
Introducing Simmons Insights (4:52)

Abbreviation: insi
Vendor: MRI Simmons
Subjects: Business, Communication, Demography and Population Studies, Marketing
Type: Datasets / Statistics

AdAge.com
Advertising Age (AdAge)
For articles through the Business Source Complete database. 1992 - present
AdWeek.com
The magazine website for current content
Adweek (for articles through ProQuest database)
Available from 02/03/2003.