Research Guides: Marketing: Customers/Consumers

Introduction

Search for consumer insights in:

Conference Board: Consumer Confidence Survey
report details consumer attitudes and buying intentions, with data available by age, income, and region
The American Customer Satisfaction Index
produces indexes for 10 economic sectors, 44 industries (including e-commerce and e-business), and more than 200 companies and federal or local government agencies
Pew Internet & American Life Project
series of surveys examining use of the internet and new technologies
Reuters/University of Michigan Surveys of Consumer Sentiment
measures consumer confidence over time; includes time-series archive to 2000

FreeDemographics/DemographicsNow
subscription site with some free reports, including US Census 2000; registration required
NationMaster
Vast compilation of data from such sources as the CIA World Factbook, UN, and OECD. You can generate maps and graphs on all kinds of statistics with ease
The Right Site
quality of life, consumer expenditure, cost of living, and retail sales data for block groups, census tracts, counties, states and nation
Sourcebook of Zip Code Demographics
demographic and econometric measures by zip code
STROZIER LIBRARY Reference -- HA203.S66
Survey of Buying Power and Media Markets
demographic, income and retail spending data by city, county and state) (fee-based, older free data available in Sales & Marketing Management
STROZIER LIBRARY Periodicals 2nd Floor -- 650.5S1631
ULI Market Profiles. North America
regional information with a real estate emphasis
STROZIER LIBRARY General Collection 3rd Floor -- HD1390.U72
ZIPskinney
U.S. data and comparisons with neighboring zip codes; can create charts

American FactFinder
extracts extensive Census population and housing (2000) data, and economic census data (2002) into reports by zip and place; has searching capability
Current Population Survey (CPS) Table Creator
gives the user the ability to create customized tables from the Current Population Survey's Annual Social and Economic Supplement
Population Pyramids
graphs, tables, and rankings of demographic indicators by country from 1950-2050
State & County QuickFacts
quickly access facts from the Census about different locations
Census 2000
home page for information about the 2000 census; limited data and maps currently available