Marketing

MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.

Mintel Reports offers product and industry market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Note: First-time users, create a Mintel profile with your @fsu.edu email address.

Business Source Complete is a scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,300 journals, Business Source Complete contains detailed author profiles for the 40,000 most-cited authors in the database. This database is a strong source for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

The Vanderbilt Television News Archive began recording broadcasts on August 5, 1968, with the mission to create, preserve and provide access to the news broadcasts from the U.S. national television networks. The database currently includes over a million records, including abstracts at the story level of regular evening newscasts and catalog records for each special news report. Streaming video of NBC material, ranging from August 5, 1968, to the present and CNN broadcasts beginning in 1995 is available. Current material is not available until at least 72 hours after the original broadcast.