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MAR 5957: Global Business Seminar

Key Databases

Library Databases:

  • Mintel Academic...Provides market research reports on European CPG and Tech products
  • IBISWorld..."Products & Markets" and "Competitive Landscape" sections of a report have global information
  • S&P NetAdvantage (see NetAdvantage)
  • WGSN This link opens in a new window
    WGSN (Worth Global Style Network) is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Keywords: Trade Shows, Marketing, Retail, Celebrity, Buying, Visual, Merchandising, Business.

    These databases are mostly US-based, but have some global coverage. 

Free:

  • International Trade Administration Market Intelligence....ITA trade professionals in more than 70 international offices help keep you informed about opportunities in key markets through our Market Intelligence program. We use years of experience and connections to continuously produce reliable reports and data on markets, agreements, and industries
  • U.S. Department of Commerce National Travel and Tourism Office... The Media & Entertainment team curated country-specific industry resource guides (Guides) for each of the sub-sectors: Music, Filmed Entertainment & Streaming, Video Games, and Publishing. The Guides in the 2021 collection may not reflect every country of interest for every sub-sector.
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