Research Guides: *Business: Market Research

Business Librarian

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Subjects: Accounting, Business, Data Analytics and Information Systems, Economics, Entrepreneurship, Finance, Insurance, Real Estate, Risk Management, Sports & Recreation Management

Customer Market Research

Finding & Using Census Data

Statista This link opens in a new window
Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
DemographicsNow (Gale Business) This link opens in a new window
Demographics Now has been developed by SRC, LLC to bring you the data you need to make sound business decisions. With DemographicsNow you can analyze the demographic and market potential of any geography in the U.S. Ceases publication on March 28, 2025.
Abbreviation: demnow
Vendor: Gale
Subjects: Communication, Demography and Population Studies, Geography, Hospitality, Public Health
Type: Datasets / Statistics, Maps
Statistical Abstract of the United States This link opens in a new window
A comprehensive collection of statistics on the social, political, and economic conditions of the United States, it is a snapshot of America and its people. Continues the Statistical Abstract of the United States
Tutorials:
Statistical Abstract of the U.S. ProQuest LibGuide

Abbreviation: saus
Vendor: ProQuest
Coverage: 1973–Current
Subjects: Demography and Population Studies, Public Health, Statistics, Urban and Regional Planning
Type: Datasets / Statistics
MRI Simmons Catalyst (20 concurrent user limit) This link opens in a new window
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Tutorials:
Introducing Simmons Insights (4:52)

Abbreviation: insi
Vendor: MRI Simmons
Subjects: Business, Communication, Demography and Population Studies, Marketing
Type: Datasets / Statistics
Mintel Academic This link opens in a new window
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
Sage Data This link opens in a new window
Explore a curated collection of United States statistics in Sage Data. With this dynamic tool, you can scan and search the contents of billions of datasets, compare and contrast variables of interest, and create customized views in tables, maps, rankings, and charts. Views also include descriptive summaries of the datasets and data sources. Datasets cover a wide range of subjects – including business, finance, banking, economics, sociology, political science, demography, agriculture, education, international studies, criminal justice, housing and construction, labor and employment, energy resources and industries, and more. Sources include public, private/commercial, and nongovernmental organizations.
Subjects: Statistics and Data, Business, Finance, Economics, Sociology, Political Science, International Studies, International Relations, Demography, Agriculture, Education, Criminal Justice, Housing and Construction, Labor and Employment, Energy Resources and Industries, Climate and Weather.

Abbreviation: dpf
Vendor: SAGE Publishing
Subjects: Communication, Criminology and Criminal Justice, Demography and Population Studies, Finance, Food, Geography, International Affairs, Law, Political Science, Public Health, Public Safety and Security, Social Work, Statistics, Urban and Regional Planning
Type: Citation Management, Datasets / Statistics, Directories, Government Publications, Historical / Primary Sources, Maps
Mergent Intellect This link opens in a new window
Mergent Intellect is a flexible web-based application that features a deep collection of worldwide business information, including private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Tutorials:
Quick Search Guide (2:25)
Company Advanced Search (2:33)
Build a File (3:11)
Consumer Lifestyle (2:10)

Abbreviation: mergint
Vendor: Mergent
Subjects: Business, Finance
Type: Datasets / Statistics, Directories

Make My Persona
Make My Persona allows you to create a buyer persona for your potential new product. Defining who might benefit from your product is key to marketing it effectively. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges, allowing you to pinpoint both demographic and psychographic information.

Business & Industry

IBISWorld Industry Market Research This link opens in a new window
A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Abbreviation: ibisworld
Vendor: IBISWorld
Subjects: Business, Communication, Entrepreneurship, Finance, Hospitality, Marketing
Type: Reports
RKMA Market Research Handbooks This link opens in a new window
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace.
Abbreviation: rkmabk
Vendor: Richard K. Miller & Associates
Subjects: Business, Communication, Hospitality, Management & Strategy, Marketing, Sport Management
Type: E-Book Collections
Statista This link opens in a new window
Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
NetAdvantage (Standard & Poor's) This link opens in a new window
Find business, company and financial reports, plus investment, stock and mutual fund research. Provides financial content for public companies globally as well as hard-to-find private company information. Contains Company Stock Reports, Industry Surveys, Funds Reports, Stock Screener, Corporations, Executives and Directors Screener, Mutual Fund Screener, Corporate Bond Screener, and Compustat Excel Analytics.
Abbreviation: nasp
Vendor: Standard & Poor's
Subjects: Business, Communication, Economics, Finance, Hospitality
Type: E-Book Collections