Researching markets requires you to find or create base numbers for your market. To research a market, you need to estimate how big the market is currently, what market need would your product satisfy, what competitors are already in the market with a rough estimate of their market share, and an understanding of the potential for growth within the industry.
Sometimes the above facts can be difficult to come by, this is especially the case when the industry is new or just starting to emerge from a larger industry. For example, eSports are just beginning to emerge from the gaming industry and the definition for the market is still not set. In this case you will need to consult a wide variety of resources including the Internet, trade associations, newspaper interviews with experts, industry association events, trade magazines and journals, and subject-matter experts.
The minimum you need to start your market research is:
Every market research project is unique and driven by the mix of consumer/business customers, demographics/psychographics needed, and level of the research (local, regional, national or international.)
A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The U.S. Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Abbreviation: ibisworld
Vendor: IBISWorld
Subjects: Business, Communication, Entrepreneurship, Finance, Hospitality, Marketing
Type: Reports
Mintel Reports offers product and industry market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Note: First-time users, create a Mintel profile with your @fsu.edu email address.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism
Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.
Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
Abbreviation: bcrc
Vendor: Gale
Coverage: 1980–Current
Subjects: Business, Communication, Hospitality
Type: Datasets / Statistics, Encyclopedias & Dictionaries, Historical / Primary Sources, Indexes / Catalogs, Newspapers and Newswires, Reports
This database contains company, industry, economic and geopolitical market research from sources including Hoover's Company Profiles, OxResearch from Oxford Analytica, First Research Industry Profiles, and U.S. Industry & Market Reports.
Abbreviation: pqbmrc
Vendor: ProQuest
Subjects: Business, Finance
Type: Datasets / Statistics, Directories, Reports
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