Research Guides: Market Research: Home

Overview

Market Research is the process of gathering data on a market. This includes information on the current and potential customers, as well as the competitive landscape of the market. Market research can be primary (you collect directly from customers) or secondary (published data from another organization's research.) Secondary research will often NOT contain exactly the questions or data that you need to prove your market.

This guide focuses on secondary research tools and databases available at FSU. For primary search strategies and techniques please consult Sage Research Methods Online as this is a comprehensive resource for creating and managing primary research of all sorts.

Getting Started

Statista This link opens in a new window
Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
Statistical Abstract of the United States This link opens in a new window
The ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political and economic conditions of the United States.
Tutorials:
Statistical Abstract of the U.S. ProQuest LibGuide

Abbreviation: saus
Vendor: ProQuest
Coverage: 1973–Current
Subjects: Demography and Population Studies, Public Health, Statistics, Urban and Regional Planning
Type: Datasets / Statistics
DemographicsNow (Gale Business) This link opens in a new window
Demographics Now has been developed by SRC, LLC to bring you the data you need to make sound business decisions. With DemographicsNow you can analyze the demographic and market potential of any geography in the U.S. Ceases publication on March 28, 2025.
Abbreviation: demnow
Vendor: Gale
Subjects: Communication, Demography and Population Studies, Geography, Hospitality, Public Health
Type: Datasets / Statistics, Maps