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ADV 5503 Media Consumer Behavior

This guide was designed for Prof. Jaejin Lee's ADV 5503 Media Consumer Behavior class

Databases

Business Source Complete: A Search Example

Topic: Scholarly articles on "Buzz Marketing" published in the past 10 years 

There are a number of different ways to find the items at business and non-business databases. Here I will show you how to find the relevant items using Thesaurus Search mode at Business Source Complete database. 

1. At the main page of Business Source Complete database, click on Thesaurus.
2. At the search box, type in buzz and select "Term Contains" and hit "browse."

3. Check the box on "Guerrilla Marketing" -- it is a subject descriptor assigned by BSC to refer to "buzz marketing"--, then click on Search button on the top.

 

4. Limit the search to "Full Text," "Scholarly Journals" and "2006 - 2015."

 

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