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ADV 5503 Media Consumer Behavior

This guide was designed for Prof. Jaejin Lee's ADV 5503 Media Consumer Behavior class

FSU Books on Consumer Behavior

To find more books on consumer behaviors, search the library catalog using "Consumer Behavior" for Subject Terms, and limit your search by Books.


Reports

Search the eMarketer Pro and Mintel Academic databases for reports on media consumers.

To find free reports on media consumer research, try the following search statement at Google:
"media consumer" report filetype:pdf 

 

Consumer Data: Databases

Consumer Data

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