Skip to Main Content

ADV 5503 Media Consumer Behavior

This guide was designed for Prof. Jaejin Lee's ADV 5503 Media Consumer Behavior class

Tips to find Cases from Business Sources

Check out the class handout (Fall 2021)

1. Books
2. Journals & Magazines
3. Website
4. Harvard Business Cases
5. Databases
6. How to Cite Case Studies in APA 7