Research Guides: ADV 5503 Media Consumer Behavior: Home

Related Research Guides to Media Studies

APA Style Books
- The APA 7 (7th ed. of the APA Publication Manual)
  6 print copies are available at Course Reserve (3 copies each at Strozier and Dirac)
- Citation Guide > APA
  Examples of how to format different sources in the APA Style.

Periodicals

Communication & Mass Media Complete (full text journal article database)
Business Source Complete (for marketing related articles)
Note: You can search the Communication & Mass Media Complete database and Business Source Complete databases at the same time, by opening up one of each database; and then adding the other database to the search.
ABI/INFORM (for marketing related articles)
eMarketer Pro (for digital marketing and internet statistics)
Mintel Academic (for market reports and demographics)

Top journals that publish articles on advertising in social media:

Other relevant eJournals:

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Department of Social Sciences, Arts & Humanities at Strozier Library

Subjects: Communication, Communication Disorders, Hospitality, Public Health, Urban and Regional Planning