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ADV 5503 Media Consumer Behavior

This guide was designed for Prof. Jaejin Lee's ADV 5503 Media Consumer Behavior class

Related Research Guides

Recommended Books & Journals

  • APA Style Books 
    • American Psychological Association. (2010). Publication manual of the American Psychological Association. (6th ed.). Washington, DC: American Psychological Association.
      (print copies available)
    • American Psychological Association. (2012). APA style guide to electronic references. Washington, DC: American Psychological Association. eBook is available.
      (both print and eBook available) 
    • The APA 7 (7th ed. of the APA Publication Manual) 
      6 print copies are available at Course Reserve (3 copies each at Strozier and Dirac)
    • Citation Guide > APA 
      Examples of how to format different sources in the APA Style. 
  • Periodicals 
    Title Current Issue Archive
    New York Times Database
    Wall Street Journal Database
    Advertising Age eJournal
    AdWeek eJournal
    Basic account is free. 

Key Resources

  • Communication & Mass Media Complete (full text  journal article database)
  • Business Source Complete  (for marketing related articles) 
    Note: You can search the Communication & Mass Media Complete database and Business Source Complete databases at the same time, by opening up one of each database; and then adding the other database to the search. 
  • ABI/INFORM (for marketing related articles)
  • eMarketer Pro (for digital marketing and internet statistics)
  • Mintel Academic (for market reports and demographics)

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