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ADV 5503 Media Consumer Behavior

This guide was designed for Prof. Jaejin Lee's ADV 5503 Media Consumer Behavior class

Recommended Books & Journals

Key Resources

  • Communication & Mass Media Complete (full text  journal article database)
  • Business Source Complete  (for marketing related articles) 
    Note: You can search the Communication & Mass Media Complete database and Business Source Complete databases at the same time, by opening up one of each database; and then adding the other database to the search. 
  • ABI/INFORM (for marketing related articles)
  • eMarketer Pro (for digital marketing and internet statistics)
  • Mintel Academic (for market reports and demographics)

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