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MAR3503 - Consumer Behavior

Introduction

Search for sales and product statistics in the following information sources:

  • Market Rresearch Reports
  • Analyst Rreports
  • Government Reports
  • Trade Organizations
  • Journal Articles

Market Research Reports

Analyst Reports

Savvy Researcher Hint: You can also contact an analyst or investment bank that covers the company or industry you are interested in. They will often share with you their most recent reports with you. Also check with a stock brokerage for access to brokerage and analyst reports. Several brkerages still provide free access to anaylsts reports.

Government Reports

Subject Guide

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Trip Wyckoff
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Strozier Library
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