MAR3503 - Consumer Behavior

Marketing is a business of ideas. Here are resources to keep up with what ideas are hot.

AdRants - published by industry insider Steve Hall
Adverblog - published by interactive marketer Martina Zavagno
AdverGirl - advertising executive Leigh Householder
Advertising Lab - focuses on advertising technology

Carvill on Marketing - Lots of theory and discussion on marketing basics

Brand New Day - Business Week's blog on marketing and advertising

Cool News of the Day - published by Tim Manners of The Hub magazine
Creative Skirts -  published by women advertising executives
I Want Media - published by freelance journalist Patrick Phillips
Jaffe Juice - published by marketing consultant Joseph Jaffe
MarketingVox - focuses on interactive marketing
Occam's Razor - published by web analytics guru Avinash Kaushik
Seth's Blog - published by marketing expert Seth Godin

Here's a sampling of Advertising, Marketing and Sales journals. For a more complete list use the E-Journals subject list of journals

• Journal of Advertising
• Journal of Advertising Research
• Journal of Consumer Affairs
• Journal of Consumer Research
• Journal of Global Marketing
• Journal of International Marketing
• Journal of Macromarketing
• Journal of Marketing
• Journal of Marketing Research
• Journal of Personal Selling & Sales Management
• Journal of Product Innovation Management
• Journal of Public Policy & Marketing
• Marketing Management
• Marketing Science