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MAR3503 - Consumer Behavior


Marketing is a business of ideas. Here are resources to keep up with what ideas are hot.


AdRants - published by industry insider Steve Hall
- published by interactive marketer Martina Zavagno
AdverGirl - advertising executive Leigh Householder
Advertising Lab - focuses on advertising technology

Carvill on Marketing - Lots of theory and discussion on marketing basics

Brand New Day - Business Week's blog on marketing and advertising

Cool News of the Day - published by Tim Manners of The Hub magazine
Creative Skirts -  published by women advertising executives
I Want Media - published by freelance journalist Patrick Phillips
Jaffe Juice - published by marketing consultant Joseph Jaffe
MarketingVox - focuses on interactive marketing
Occam's Razor - published by web analytics guru Avinash Kaushik
Seth's Blog
- published by marketing expert Seth Godin


Marketing Journals

Here's a sampling of Advertising, Marketing and Sales journals. For a more complete list use the E-Journals subject list of journals


  • Journal of Advertising
  • Journal of Advertising Research
  • Journal of Consumer Affairs
  • Journal of Consumer Research
  • Journal of Global Marketing
  • Journal of International Marketing
  • Journal of Macromarketing
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Personal Selling & Sales Management
  • Journal of Product Innovation Management
  • Journal of Public Policy & Marketing
  • Marketing Management
  • Marketing Science


Subject Guide

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