Research Guides: Company Research: SWOT / Five Forces

SWOT
Porter's Five Forces

Business Source Complete This link opens in a new window
Business Source Complete SWOT analysis are very basic, use as a start.
1. Search for your company.
2. In the results page, refine the search on the left. Under the Publication Type section, select SWOT Analysis.
Abbreviation: bscomp
Vendor: EBSCO
Coverage: 1886–Current
Subjects: Business, Business Legal Studies, Communication, Entrepreneurship, Finance, Hospitality, Insurance, Management & Strategy, Marketing, Real Estate, Retail Entrepreneurship, Sport Management, Urban and Regional Planning
Type: Datasets / Statistics, E-Book Collections, E-Journal Collections, Encyclopedias & Dictionaries, Proceedings, Reports
Nexis Uni This link opens in a new window
Nexis Uni
In Nexis Uni you can find SWOT analyses and more. They come from many different providers and are uneven, sue as a start.
1. On the homepage, click Advanced Search (right underneath the big search box).
2. Under the search box click Select a specific content type.
3. Under Company and Financial select Company Profiles.
4. Scroll down the screen and enter the company name in the Company Name field. To limit to only SWOT reports, under the Publication box enter SWOT.
5. Click Search
6. View the results (you can sort by date if you would like, along with more options on the left).
Content:
Briefs, Pleadings and Motions
Cases
Company and Financial
Directories
Law Reviews and Journals
Legal News
News
Statutes and Legislation

Abbreviation: nexis
Vendor: LexisNexis
Subjects: Business, Business Legal Studies, Communication, Hospitality, Law, Psychology, Public Administration and Policy, Sociology
Type: Directories, Historical / Primary Sources, Newspapers and Newswires, Proceedings
Business Insights This link opens in a new window
Covers information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
1. Under the Companies tab, you should find the SWOT analysis available
2. Type name of company to find in the Search Within Results box
Abbreviation: bcrc
Vendor: Gale
Coverage: 1980–Current
Subjects: Business, Communication, Hospitality
Type: Datasets / Statistics, Encyclopedias & Dictionaries, Historical / Primary Sources, Indexes / Catalogs, Newspapers and Newswires, Reports

Porter’s Five Forces Diagram & Questions
Porter's 5-Forces Questions
This is a handout from the Purdue University Agriculture Innovation & Commercialization Center for farm business on how to use Porter’s Five Forces. The questions and information can be used for any other type of business.