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MAR 4480 Strategic Marketing

Customer Research Databases

DemographicsNow (Gale Business) This link opens in a new window
Demographics Now has been developed by SRC, LLC to bring you the data you need to make sound business decisions. With DemographicsNow you can analyze the demographic and market potential of any geography in the U.S. Ceases publication on March 28, 2025.
Abbreviation: demnow
Vendor: Gale
Subjects: Communication, Demography and Population Studies, Geography, Hospitality, Public Health
Type: Datasets / Statistics, Maps

NetAdvantage
NetAdvantage provides industry overviews for 50+ industries. The "Research" tab provides market research reports about companies and industries that contain marketing strategies and customer information unique to a product or company.

MRI Simmons Catalyst (20 concurrent user limit) This link opens in a new window
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Tutorials:
Introducing Simmons Insights (4:52)

Abbreviation: insi
Vendor: MRI Simmons
Subjects: Business, Communication, Demography and Population Studies, Marketing
Type: Datasets / Statistics

Census Survey Explorer
Use U.S. Census Bureau surveys or censuses by filtering and searching by geography, frequency, topics, and subtopics.

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