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MAN 4720: Strategic Management and Business Policy

Complementary Readings

  • Kaplan, Robert S., and David P. Norton. (1996) "Using the balanced scorecard as a strategic management system." Harvard Business Review, 85(7/8) (July-August): 150-161.
  • Kaplan, Robert S., and David P. Norton. (1996) "Linking the balanced scorecard to strategy." California Management Review, 39(1) (April): 53-79.
  • Johnson, Mark W., Clayton M. Christensen, and Henning Kagermann. (2008) "Reinventing your business model." Harvard Business Review, 86(12) (December): 50-59.
  • Ricart, J., and R. Casadesus-Masanell. (2011) "How to design a winning business model." Harvard Business Review, 89.1-2 (January-February): 100-107.

Additional Readings

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